Lost Marketing Opportunities

[cardibach]

Good game last night, good performance in the second half. Shame there were not many people there to see it!
Just a few comments i feel i have to make regarding the marketing of last night's game:

• The size of the crowd. Surely the FAW could have either sold cheap tickets, or even given away freebies to Welsh schools and clubs? I know that schools are on holiday, but how long have the FAW known this game was on? - all could have been arranged before the summer holidays. These kids are the future audience - they don't even know the game is on, which brings me to...
  
• Advertising. A quarter or half page ad in the Western Mail, Daily Post, etc costs how much? Obviously too much. If the public know the game is on, they *might* turn up to watch!
  
• General Marketing. Was anyone from the FAW there last night? There were no shirts on sale (I know we've got new ones, but there must be a few old ones to get rid of). All I saw was a FAW Megastore Transit van with a photo of the Wales team on the side (in the old kit!!). That team contained Simon Davies, Koumas and the 2 Carls. Honestly.
  
• Kit launch. What kit launch? On the programme it said "New kit out soon". When? A lot of people want to know. Tell us.
  
• Membership. Have a stall outside the ground selling Silver, Red and Junior Memberships. Give out flyers explaining what they are for and why they are needed. Keep the public informed.
  
• FAW TV. is what, exactly? I thought the game was on $ky. We have our own tv company there too? why? Save the money, and give the contract to terrestrial tv who will advertise the game on tv. Free.
  

[scoop76]

The half time announcements also took some beating.
We were given ticket details for 2 rugby union testimonials, a Scarlets friendly, the Scarlets first Magners League match and a Llnaelli RFC match.
No mention of Wales v Bulgaria, Euro 2012 season tickets or the junior membership scheme (there were loads of children there last night). An opportunity missed.

[scoop76]

Maybe more could have been done to attract people who'd already signed up for the Wales membership scheme. To use our neighbours as an example members of the England membership scheme were given £5 off their tickets for the Hungary game.

[mike]

The FAW marketing dept are a total joke.

How many times have we spoken about getting tickets out for youngsters, etc.

[1870magpie]

That transit is only there for the players kits. I should know as my brother got caught nicking a pair of worn socks that fell on the floor when the van drove by in a Wales game at Swansea!!

To be serious, Why can't that van be used to go around some of the towns in Wales befor e Wales games and sell tickets to the general public and schools? or actually promote the games? Is it cause you now have to be a FAW member to get a ticket?

The FAW seem to be missing every trick there is, we need a massive improvement.

It was a great performance against a poor side, but in the past we've struggled to get a goal against sides like that!!

Anyway why not get some of the palyers to hand out free stuff the fans that actually bother turning up, whether it's just signed posters for the kids or whatever. Im sure that some of the subs could do something at half time?

Hey what about a free stile football event before a game? That guy that was on Sport Wales was awesome and could even do something for 15 mins?